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‘Own the Beauty’ with Aloette

Multi-tier campaign ties in to franchise opportunity.

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By: TOM BRANNA

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Direct sales beauty brand Aloette Cosmetics is again selling its franchise opportunity—a concept it pioneered in the late 1970s. The announcement coincides with the unveiling of the brand’s multi-tiered campaign through affiliate website www.franchisealoette.com. Titled Own the Beauty, the campaign aims to attract enterprising, business-minded women to the brand’s ownership opportunities throughout the US and Canada. “For more than 30 years, we’ve empowered w...

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